Hi, I’m Poonam Paliwal A small-town girl, a mother, and a dreamer who always wanted to stand out in society, but never at the cost of the little moments that matter most.

The idea for Pamperella was born not in a boardroom, but in the quiet spaces between motherhood and ambition. After years of being a working mom, I found myself missing the small, meaningful moments with my kids—bedtime stories, warm hugs, laughter in the kitchen. While chasing a career, I realized I was losing out on the very reason I worked so hard: my family.

I wanted to create something from home—something that let me be present for my children while also fulfilling my own desire to build, grow, and stand tall in the world. That something became Pamperella.

More than a brand, Pamperella is a reflection of what I believe in: that women can build with love, lead with grace, and care for others without forgetting to care for themselves. It’s a reminder that you don’t need an office to make an impact—you just need a purpose.